The Guest Insight
Reviewing a printed report next to a laptop

Our approach

We look at your business as a guest

We don’t just tell you what is wrong. We show you what can be improved – and how.

Six steps

  1. 1

    Discover

    We learn about your business, your guests and your objectives.

  2. 2

    Analyse

    We review your digital presence, guest journey, reviews and relevant operational touchpoints.

  3. 3

    Experience

    Where appropriate, we experience the journey as a real customer.

  4. 4

    Identify

    We identify problems, missed opportunities – and your strengths.

  5. 5

    Recommend

    We provide practical recommendations your team can actually implement.

  6. 6

    Support

    Where required, we help implement the improvements.

Working together

From a free first look to continuous improvement

  1. 1

    Free online analysis

    Send us your website. We take a first look – free.

  2. 2

    Short analysis

    3 things working well, 3 improvements, 1 quick win, 1 missed opportunity.

  3. 3

    Audit proposal

    If you want to go deeper, a tailored proposal for your property.

  4. 4

    Hospitality audit

    Online, on site and behind the scenes – with a clear report.

  5. 5

    Implementation support

    We help your team put the improvements in place.

  6. 6

    Annual review

    We stay involved, so you keep improving year after year.

Sometimes the biggest improvements are simple

  • A booking button that is difficult to find
  • An outdated price or offer
  • A missing phone number
  • A poor mobile layout
  • Old photographs
  • An unanswered review
  • A confusing offer
  • No clear cancellation information
  • A guest question the website never answers
  • A slow reply to an enquiry
  • A reception process that creates unnecessary waiting
  • No clear reason to book direct

Small details can change the way a guest feels about your business.

Send us your website. We’ll take a look.

A free, practical first look at your business from the guest’s side – before you pay for anything.

I want a free online analysisI want a hotel / guest experience auditI want a mystery guest visitI want to improve our reviewsI want more direct bookingsI want the Black Friday offer