Most guests visit your website on a phone, often after seeing you on Google or a booking platform. They give you seconds, not minutes.
## The ten-second test
Open your website on your phone and ask:
1. What does this property offer? Is it obvious from the first screen?
2. How much does it cost? Is there a price, a “from” rate or a clear way to check availability?
3. How do I book? Is the booking button visible without searching?
## Small details that lose bookings
- A booking button hidden in the menu
- Photos that load slowly or look outdated
- No cancellation information
- Different prices or hours on Google and on the website
- No reason to book direct
If the answer to any of the three questions is “not really”, there is probably a simple opportunity to improve.